»loyalty

How Marriott Drives $1.7B In Annual Bookings Through Its App

Marriott International isn’t joking around when it says that mobile it its sweet spot. The hotel chain’s app is responsible for around $1.7 billion in annual gross bookings. But the app – a revamped version hit the App Store on Tuesday – is more than just a booking tool, said George Corbin, Marriott International’s SVP of... Continue reading »

by Allison Schiff // February 9th, 2017 //

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Fluent Aims To Help Database Marketers Embrace 'Audience'

Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business around it. Fluent has remained relatively quiet since it was acquired by information services company IDI, now Cogint, for $100 million in cash. The company was on a $140 million (gross revenue) run rate at... Continue reading »

by Kelly Liyakasa // January 9th, 2017 //

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To Dunkin’ Donuts, Media Is More Than Just New User Acquisition

Dunkin’ Donuts’ marketing might be known for big awareness campaigns like “America Runs On Dunkin” and “Keep On,” but the brand also breaks down media into smaller, product-specific activations. For instance, when Dunkin’ began serving cold-brew coffee this past summer, it let consumers unlock custom geofilters through a special code on Snapchat. “Coffee is such... Continue reading »

by Kelly Liyakasa // October 25th, 2016 //

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Chili’s: Loyalty Is The New Audience Extension

What do loyalty programs and paid media have in common? Not a lot, at face value. Loyalty marketing has long been relegated to card-based, point-of-sale programs and customer retention. It was always the stuff of database marketers and direct mail – not user acquisition. But that’s starting to change. Coalition loyalty programs or “co-ops,” such... Continue reading »

by Kelly Liyakasa // February 19th, 2016 //

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Loyalty Data Is Rite Aid’s Acquisition Asset

When Rite Aid launched its wellness+ program in 2010, it didn’t want to create just another plastic rewards program. “We really wanted it to be a brand awareness and loyalty initiative, since we were the first in retail to not only offer savings and discounts, but also to offer health and wellness benefits as part... Continue reading »

by Kelly Liyakasa // June 11th, 2015 //

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Amex Grooms Merchant Loyalty Coalition Plenti For Marketing Insights

Plenti, the new American Express-operated loyalty coalition, seeks to streamline the rewards program. The premise is that consumers can gather loyalty points for up to two years from a variety of partner brands, including ExxonMobil, Hulu, Macy’s, Rite Aid, Direct Energy, Nationwide, AT&T and Amex, and can redeem those points across participating Plenti merchants. “The... Continue reading »

by Kelly Liyakasa // May 11th, 2015 //

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Cognizant Report: Consumers OK With Retail 'Personalization' When Tied To Loyalty

Consumers don’t mind sharing personal information with retailers, but they have varying preferences when it comes to the manner in which their data is collected, a new study says. In a survey of 2,500 shoppers in the US and Canada that started last spring, IT services and consulting firm Cognizant broke down consumer sentiments on... Continue reading »

by Kelly Liyakasa // September 17th, 2013 //

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