»lead gen

Fluent Aims To Help Database Marketers Embrace 'Audience'

Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business around it. Fluent has remained relatively quiet since it was acquired by information services company IDI, now Cogint, for $100 million in cash. The company was on a $140 million (gross revenue) run rate at... Continue reading »

by Kelly Liyakasa // January 9th, 2017 //

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AdRoll Continues To Push Its Performance Suite Up The Funnel

AdRoll’s B2B data co-op IntentMap, unveiled eight months ago, has expanded its participating partners from 1,000 to 3,000 out of 20,000 overall clients. The prospecting co-op is a pool of shared advertiser data managed by AdRoll’s data science operation. “We think data co-ops will gain momentum over the course of the year,” said AdRoll President... Continue reading »

by James Hercher // March 7th, 2016 //

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MediaAlpha Brings RTB, Transparency To Lead Gen Market

A company already making waves in the insurance advertising world has taken the wraps off a "programmatic" approach to lead generation. Dubbed MediaAlpha Exchange, the demand-side platform vendor has already engaged with some of the biggest names in advertising— including Geico , Progressive and Esurance—to target audiences and acquire customers through custom bidding strategies for... Continue reading »

by Ericka Chickowski // March 26th, 2014 //

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