• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Marketing Resource Directory //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Plenti

Chili’s: Loyalty Is The New Audience Extension

What do loyalty programs and paid media have in common? Not a lot, at face value. Loyalty marketing has long been relegated to card-based, point-of-sale programs and customer retention. It was always the stuff of database marketers and direct mail – not user acquisition. But that’s starting to change. Coalition loyalty programs or “co-ops,” such... Continue reading »
by Kelly Liyakasa // February 19th, 2016 //
»
Loyalty Data Is Rite Aid’s Acquisition Asset

When Rite Aid launched its wellness+ program in 2010, it didn’t want to create just another plastic rewards program. “We really wanted it to be a brand awareness and loyalty initiative, since we were the first in retail to not only offer savings and discounts, but also to offer health and wellness benefits as part... Continue reading »
by Kelly Liyakasa // June 11th, 2015 //
»
Amex Grooms Merchant Loyalty Coalition Plenti For Marketing Insights

Plenti, the new American Express-operated loyalty coalition, seeks to streamline the rewards program. The premise is that consumers can gather loyalty points for up to two years from a variety of partner brands, including ExxonMobil, Hulu, Macy’s, Rite Aid, Direct Energy, Nationwide, AT&T and Amex, and can redeem those points across participating Plenti merchants. “The... Continue reading »
by Kelly Liyakasa // May 11th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • More Details Revealed On Project Bernanke And Jedi Blue In Newly Unsealed Google Suit
  • What The Great Resignation Means For Ad Industry Hiring In 2022
  • Newsweek CEO Dev Pragad Shares How An OKR-Based Partnership With Google Cloud Helped Transform Its Digital Publishing Business
  • Media Trends For 2022: Consolidation, Commerce And First-Party Data
  • The Future Of Retail Media Platforms Will Split From Walled Gardens, Says IRI’s Pelino
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved