»Plenti

Chili’s: Loyalty Is The New Audience Extension

What do loyalty programs and paid media have in common? Not a lot, at face value. Loyalty marketing has long been relegated to card-based, point-of-sale programs and customer retention. It was always the stuff of database marketers and direct mail – not user acquisition. But that’s starting to change. Coalition loyalty programs or “co-ops,” such... Continue reading »

by Kelly Liyakasa // February 19th, 2016 //

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Loyalty Data Is Rite Aid’s Acquisition Asset

When Rite Aid launched its wellness+ program in 2010, it didn’t want to create just another plastic rewards program. “We really wanted it to be a brand awareness and loyalty initiative, since we were the first in retail to not only offer savings and discounts, but also to offer health and wellness benefits as part... Continue reading »

by Kelly Liyakasa // June 11th, 2015 //

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Amex Grooms Merchant Loyalty Coalition Plenti For Marketing Insights

Plenti, the new American Express-operated loyalty coalition, seeks to streamline the rewards program. The premise is that consumers can gather loyalty points for up to two years from a variety of partner brands, including ExxonMobil, Hulu, Macy’s, Rite Aid, Direct Energy, Nationwide, AT&T and Amex, and can redeem those points across participating Plenti merchants. “The... Continue reading »

by Kelly Liyakasa // May 11th, 2015 //

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