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»Fluent

Fluent Parts Ways With IDI, Combines With BlueFocus To Become A Branding And Performance Platform

The rollups continue. Fluent, a wholly owned subsidiary of Cogint (formerly IDI), is combining with BlueFocus International, itself the wholly owned subsidiary of a publicly traded Chinese public relations services company, to create a new entity, name TBD. The deal, announced Thursday, is being shepherded by investment bank Petsky Prunier and will blend performance marketing... Continue reading »
by Allison Schiff // September 7th, 2017 //
»
Fluent Aims To Help Database Marketers Embrace 'Audience'

Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business around it. Fluent has remained relatively quiet since it was acquired by information services company IDI, now Cogint, for $100 million in cash. The company was on a $140 million (gross revenue) run rate at... Continue reading »
by Kelly Liyakasa // January 9th, 2017 //
»
A Deep Dive Into Clinton’s And Trump’s Email Marketing Strategies

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Sean Cullen, executive vice president of product and technology at Fluent. Email marketing was critical for campaign fundraising and voter engagement during the 2012 presidential election. The Obama campaign reportedly acquired more than 13 million unique... Continue reading »
by AdExchanger // September 7th, 2016 //
»

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