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»Appboy

Postmates Relies On Streaming Data To Deliver Positive Experiences On Demand

The growth and product teams at delivery service app Postmates count on the same types of data to do their respective jobs: in-app behavior data, engagement data, location data and campaign data. All those data points, however, have to flow seamlessly for Postmates to balance the needs of its users, merchant partners and 65,000 couriers... Continue reading »
by Allison Schiff // August 14th, 2017 //
»
Appboy Lands $20 Million, Looks To Knock Marketing Clouds Off Their Perch

Mobile marketing automation platform Appboy is on a quest to steal some market share from the CRM incumbents with $20 million in Series C financing led by Battery Ventures. The round, announced Wednesday, brings the New York City-based company’s total funding to $45.5 million since 2011. Appboy plans to use the cash to keep on... Continue reading »
by Allison Schiff // May 4th, 2016 //
»
Appboy Serves Up Personalized Mobile Messaging Through API Hookups

Personalization was a problem for Malltip. The app, which aggregates publicly available information on coupons, sales, maps and directories from more than 1,800 malls and national retailers across the US, quickly realized that “a lot of our users were dropping off because the content we were delivering just wasn’t particularly relevant to them,” said Wai... Continue reading »
by Allison Schiff // April 28th, 2015 //
»
 

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