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»Cognizant

Cognizant Report: Consumers OK With Retail 'Personalization' When Tied To Loyalty

Consumers don’t mind sharing personal information with retailers, but they have varying preferences when it comes to the manner in which their data is collected, a new study says. In a survey of 2,500 shoppers in the US and Canada that started last spring, IT services and consulting firm Cognizant broke down consumer sentiments on... Continue reading »

by Kelly Liyakasa // September 17th, 2013 //
»
 

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