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»Airship

Airship has acquired ASO specialist Gummiecube.
Airship Gets Into App Store Optimization With The Acquisition Of Gummicube

App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent privacy changes on iOS means the gloves are off. “Optimizing and maximizing the organics you can get becomes really important when there’s less efficiency in the user acquisition funnel,” said Dave Bell, CEO and co-founder… Continue reading »
by Allison Schiff // June 1st, 2022 //
»
How Oregon Public Broadcasting Takes A Members-First Approach To Notifications

As ad-supported local news struggles, member-supported Oregon Public Broadcasting is expanding. In addition to radio, it now produces TV and digital content to keep an audience of 1.5 million people informed. As part of its digital investment, it doubled its newsroom in the past five years. Posting went from supporting radio features, with a 9am-5pm… Continue reading »
by Sarah Sluis // March 3rd, 2020 //
»
Airship Acquires Apptimize To Combine Messaging Orchestration With A/B Testing

This is not a test: App messaging platform Airship is buying Apptimize, an A/B testing platform that helps mobile marketers rapidly run experiments across apps and sites, including OTT apps. Airship, which rebranded from Urban Airship in April, declined to share terms for the deal, which was announced on Tuesday. But around 20 people from… Continue reading »
by Allison Schiff // August 27th, 2019 //
»
 

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