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The Disney+ ad experience is still basic, but Disney has plans to up the ante on targeting and measurement in time for the upfronts.

Advantage+ didn’t come up during Meta’s Q4 earnings call on Wednesday, but it’s the ad product Chief Business Officer Marne Levine says she’s most excited about.

2022 was a no good, very bad year for Meta’s stock. It was the year that Meta reported its first-ever revenue decline – yet shares soared by more than 30% in after-hours trading on Wednesday following Meta’s Q4 2022 earnings report.

If you didn’t celebrate Data Privacy Day this year, the California attorney general did for you – by sending a series of warning letters to mobile apps over alleged violations of the California Consumer Privacy Act.

The photo messaging app reported $1.3 billion in revenue in its Q4 2022 earnings report on Tuesday, which represented flat YoY growth.

Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization.

Performance marketers once turned up their noses at creative, seeming to only care about audience targeting. But signal loss is putting creative back into the spotlight by highlighting how essential even the smallest of details can be, says VidMob CEO Alex Collmer. Also: Hot takes on generative AI art. (Spoiler: Humans aren’t obsolete – yet.)

Video creators are in a period of “rapid experimentation,” said TheSoul VP of content distribution Victor Potrel. Some are pursuing commerce, some are getting into CTV and others are going all-in on short-form vertical video, where views counts are like monopoly money but the payouts are more like cents than dollars.

The integration is the latest sign that agencies are getting serious about supply-path optimization (SPO) by forging direct relationships with SSPs. It also illustrates the need for SSPs to differentiate themselves from their peers by providing publishers and broadcasters with unique connections to demand sources.

Disney bumped up its annual tech and data showcase from March to January this year to show off its ad targeting and measurement chops in time for the upfronts.