Disney

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Trap Disney was a little low on pixie dust when it updated its ad sales strategy recently. The process has been rocky, according to The Information. Besides a reorg that crossed multiple departments (AdExchanger’s coverage), the Mouse House also swapped out its Comcast […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Traumatic Stress Disorder  Publishers, does this sound familiar? Facebook is offering to pay licensing fees to news outlets to participate in a news section it plans to launch later this year. It’s knocked on doors at ABC, Dow Jones, The Washington Post, Bloomberg […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Money Disney’s 2019-2020 upfront was the biggest in the company’s history, with sales up 5% thanks in part to its acquisition of 21st Century Fox. Digital revenue and revenue from addressable TV were both up 50%, a sign of a growing appetite among […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap, Mon Ami Snap is starting to tone down its too-cool-for-school vibe. The company has been known to operate with a certain level of hauteur in relation to advertisers, agencies and the press. But Snap is making a concerted effort to be less secretive […]

At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven publisher with an epic amount of O&O. There’s ABC, ESPN, Fox, Hulu, movies, hotel resorts, cruises, theme parks and everything else that formed the […]

Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney Digital Network. This year, Disney has a lot more to pitch, with its refined data strategy, audiences available across all of its different properties, theme parks included, the acquisitions of Fox assets like National Geographic […]

Disney has been at the center of some of the most important recent shakeups in digital media. It officially closed its $71.3 billion deal for 21st Century Fox in March. And late last year, moved from Comcast’s FreeWheel ad server to the Google Ad Manager platform, a vendor switch with huge implications as TV networks […]

Hulu now lives in the mouse house. The Walt Disney Company said Tuesday it will gain full operational control of Hulu as part of a “put/call” agreement with Comcast, under which Comcast can require Disney to buy NBCU’s 33% Hulu stake at its fair market value as early as January 2024. The future value of […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…