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»trade war

Disney Upfront Dazzles; Twitter Data Leaks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Money Disney's 2019-2020 upfront was the biggest in the company’s history, with sales up 5% thanks in part to its acquisition of 21st Century Fox. Digital revenue and revenue from addressable TV were both up 50%, a sign of a growing appetite among... Continue reading »

by AdExchanger // August 8th, 2019 //
»
How Marketing Budgets Could Get Caught In The Crosshairs Of Trump’s Trade War

Trump’s trade war is a game of high-stakes chicken that could hit advertising investment – but it’s not clear how. Escalating tariffs will affect different industries differently, but if the cost of manufacturing goods rises, CFOs are likely to shave whatever looks like a cost center. Marketing often fits that bill. On the flip side,... Continue reading »

by Allison Schiff // August 6th, 2018 //
»
 

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