digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mission Possible WPP’s Possible has acqui-hired Marketplace Ignition, a consulting firm that helps clients like Hallmark Cards develop ecommerce strategies specifically for Amazon. As Amazon becomes an increasingly dominating force in advertising, CPG marketers want to capitalize on the platform rather than fight its growth. “In […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Stick To Your Guns Perhaps the most enduring difference between Snapchat and Facebook, which has been replicating the younger company’s features at warp speed, is Snap’s disinterest in ubiquity. Higher-ups rejected an internal proposal to make a “lightweight version,” as other social and video-streaming apps have […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standard Oil The five biggest publicly traded companies in the world are Apple, Alphabet, Amazon, Facebook and Microsoft. Why? Data. It’s why Tesla, which turns driver data into self-driving AI, is worth as much as GM despite selling 25,000 vehicles in the past quarter to GM’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Essentials Can Jet.com, acquired by Walmart for $3.3 billion, save the retail giant’s ecommerce operation and, by extension, make it competitive with Amazon? Bloomberg News outlines Jet CEO Marc Lore’s attempt to do just that by putting together a plan to branch out and sell […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Agency Henhouse There’s growing disquiet among ad agencies about exposure to the consultants who audit their media practices, according to Ad Age. Companies like Accenture and Deloitte argue their media auditing and digital agency groups are separate and the information is firewalled. But still: “This […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merger Recommendation Taboola and Outbrain, the two largest content recommendation companies, are closing in on a merger, according to Israeli news outlet Calcalist. The synergies make sense (the companies are direct competitors with non-duplicate customers) and the merger would create an undisputed heavyweight in the category. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Upfront Front NBCUniversal execs anticipate a strong showing at the company’s upfront in a few weeks. “We’re going into the upfront with the strongest hand we’ve ever had,” said Comcast CMO Mike Cavanagh during the company’s Q1 earnings call on Thursday. NBC is leveraging its […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Goog Riddance Google is enacting some major changes following its YouTube brand safety issues [AdExchanger coverage], and many of these changes go well beyond the video platform where the mess originated. Bloomberg reported that Google is rewriting its search algorithm to bury “misleading, false and offensive […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commerce, Not Commercials Publishers are learning to love affiliate revenue (including newspapers that formerly viewed affiliate linking as an editorial stain), but none as enthusiastically as BuzzFeed. Posts like “26 Useful Gifts College Grads Will Actually Want” and “19 Subscription Boxes For People Who Don’t Want […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Balancing Act Industry trade groups are cautiously optimistic about Google’s development of a built-in Chrome ad blocker [AdExchanger coverage]. “What we want is something that’s industry-wide, that can demonstrably improve user experience and that’s embraced by pretty much everyone,” says IAB chief Randall Rothenberg to Bloomberg. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trust Busted “We are going to have to decide fairly soon whether Google, Facebook and Amazon are the kinds of natural monopolies that need to be regulated, or whether we allow the status quo to continue, pretending that unfettered monoliths don’t inflict damage on our privacy […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Deep Pockets How much did Oracle pay for Moat? Inquiring minds want to know, and while Oracle hasn’t spilled the beans, an anonymous individual “familiar with the deal” told Recode the measurement company went for above $850 million. That’s more than 10x Moat’s revenue, for those […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chew On That Traditional retailers have been gobbling up ecommerce companies for months, but PetSmart’s $3.4 billion acquisition of pet food and product site Chewy.com is the biggest one yet. To be fair, it only surpasses Walmart’s $3.3 billion acquisition of Jet.com by a hair, but […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Oracle’s TV Plans Oracle’s Moat acquisition wasn’t its only significant move on Tuesday. At its Oracle Data Summit, the company entered a partnership with Charter allowing brands to target connected TV audiences. An advertiser matches its data with Charter’s in-app, streaming and smart-TV viewers, and then […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. At Your Self-Service Fresh off a $20 billion IPO and with Instagram breathing down its neck, Snap needs to make it easy for advertisers to spend. That’s why the messaging app is launching self-serve buying for Snap Ads, the vertical video units that run between users’ […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back On The Block A group of computer science academics released a browser extension last week that blocks ads on Facebook and overrides publishers that deflect ad blockers. Facebook obscures its HTML code from ad blockers, but to show users the difference between an ad and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verizon’s Ad Tech Burrito Verizon Oath, consisting of its merged AOL–Yahoo group, may be a formidable contender to the Facebook–Google duopoly. But for now Oath is a messy cocktail of nonintegrated and overlapping ad tech acquisitions within the two legacy companies, reports Yuyu Chen at Digiday. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap And Mortar Snap is helping brick-and-mortar brands measure how well their Snapchat campaigns drive in-store traffic. The new “Snap to Store” metrics product ties foot traffic to media impressions within seven days of a store visit. A marketer can also compare those visits to Snapchat […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Slow Loading Some publishers are pulling back from Facebook’s Instant Articles, Digiday reports. The New York Times, Hearst, Forbes and Quartz gave various reasons for ditching the product (e.g., disappointing ad yield or that it harmed subscriptions). Facebook is trying to win publishers back with call-to-action […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fast Forward YouTube TV launched last week with a DVR-like recording feature allowing users to store an unlimited number of shows. But for many major TV shows the service prevents ad skipping, in deference to YouTube’s cable network partners (who use the same policy with their […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Baby Steps Facebook is exposing some new data for ad measurement. ”For example, it will let marketers track the order in which users see their ads and how many ads were viewed in a campaign,” writes Cory Weinberg at The Information. Then new data points are […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back In The Mix Google debuted a marketing mix modeling (MMM) partner program yesterday. It’s an easy-to-miss and important addition to Google’s measurement platform. The self-evident benefits of multitouch attribution (MTA) have failed to overcome last-click in large part because MTA fails to capture macroeconomic or […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Welcome To The Jungle Amazon has become a legitimate threat to Google and Facebook in the media space. In a note to investors, BMO Capital Markets analyst Dan Salmon raised his price target for Amazon from $900 to $1,200 and said it will take significant market […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Performance Abides There’s a large population of performance-minded marketers for whom the industrywide debate on measurement equivalency doesn’t resonate. “They’re less hung up on whether they pay for five seconds of screen time or 10 seconds, or how their ad efforts compare with TV campaigns. They just […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Safe At Any Speed? In separate media interviews, Google Chief Business Officer Philipp Schindler pushes two narratives: (1) The problem of ads running next to hate speech is tiny (“very very very small numbers,” Schindler tells Recode), and (2) Google has the tech to fix it. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Better Safe Than Sorry Omnicom has implemented new brand safety checks to vet YouTube videos for hateful content. The tool uses automated scanning and human oversight to score and whitelist content on the platform. Like WPP, which last week announced a YouTube brand safety deal with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chasing Safety In addition to pulling its ads from YouTube, as many big brands have done in recent days, JPMorgan Chase also culled the number of sites where it runs ads from 400,000 to just 5,000, The New York Times reports. According to CMO Kristin Lemkau, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Monitoring Preferred GroupM hopes to quell brands’ YouTube panic by partnering with OpenSlate, which analyzes individual YouTube videos and scores them for quality and brand safety. The solution is exclusively available to GroupM agencies and will open YouTube ads to third-party measurement for the first time, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Plaintiff The Guardian is suing Rubicon Project for not disclosing fees it charged advertisers on programmatic buys, Lara O’Reilly reports for Business Insider. While The Guardian takes its claim to High Court with hopes of a refund in the “single-digit millions,” Rubicon maintains the fees […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Subscrips On Deck Twitter’s TweetDeck analytics and management service is sending out feelers about a paid subscription. “A subscription business could offer Twitter a vital new revenue stream at a time when its advertising revenue has been in decline,” writes The Verge. It’s not an unprecedented […]