Guess you can’t please everyone. Comments on the second draft of the California attorney general’s implementation regs for the California Consumer Privacy Act (CCPA) are rolling in, and no one seems all that satisfied. Privacy advocates, such as the Electronic Frontier Foundation, think the California attorney general is watering down the law, while ad industry […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. The rollout of the California Consumer Privacy Act (CCPA) has been, perhaps, the most […]
The California attorney general’s office has released the second draft of its implementation regulations for the California Consumer Privacy Act. The updated regs, published late Friday, take into consideration feedback received during a 45-day comment period that ended in December. The AG is accepting comments on the amended proposed regulations until Feb. 25 (extended from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Accenture Ends Its Audits Beginning in August 2020, Accenture will no longer provide services around media auditing, benchmarking and agency pitches, Seb Joseph reports for Digiday. In ending its auditing services, Accenture will no longer face a conflict with its media buying services. Writes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cost Of Content AT&T is still bleeding pay-TV subscribers as it beefs up its investment in HBO Max, which is driving losses in the short term. Consolidated revenues for the quarter were $46.8 billion but would have been $48 billion without the HBO […]
There’s not enough awareness that compliance can’t be a cut-and-paste job when it comes to kids. Just because you’re compliant with Children’s Online Privacy Protection Act (COPPA), doesn’t mean you’re compliant with the California Consumer Privacy Act (CCPA), or the EU’s General Data Protection Regulation (GDPR). Plus, US states are coming out with their own […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. There’s An App For That Mobile apps earned $190 billion in ad revenue in 2019 and are forecast to surpass $240 billion this year, according to App Annie’s annual report. App stores made $120 billion from in-app and app download payments, with 72% coming […]
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shane Nolan, senior vice president of consumer and business services at IDA Ireland. The golden age of gathering data through technology for marketing purposes was lucrative for many companies, but […]
