Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traditional Media Revolts It appears traditional media companies are tired of their Nielsen main course and have decided to try something else from the menu. Bill Carter and Stuart Elliott of The New York Times cover a recent diabolical plot by the heads of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Former aQuantive Exec Turns VC Emily Steel interviews former Microsoft ad executive and aQuantive CEO Brian McAndrews for the WSJ Digits blog. McAndrews is joining Seattle-based VC company, Madrona Venture Group, and will run a $250 million investment fund. You can read more from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Bull Found Martin Peers of The Wall Street Journal discusses the recent benefits of the Microsoft search deal to Yahoo! and suggests that it may be in a good position to capitalize on display. Peers says that “although Yahoo is taking the risky […]
John Trimble is CRO of Pandora, an internet radio service. AdExchanger.com: How important is display advertising to Pandora‘s overall revenue model? JT: We are genuinely in a unique position in the marketplace based on our ability to bring brands a digital multi-platform adverting solution with display, mobile and audio. The success of our display has […]
Omar Tawakol is CEO of BlueKai, an online data exchange. AdExchanger.com: Regarding your new BlueKai Certification Program, ad networks and buying platforms must be excited – you’re performing lead gen for them, are you not? What is BlueKai getting? OT: Yes, the new program is definitely designed to drive agency leads directly to our partners. […]
“the executioner” opinion expressed below is written by Karin Blake, Senior Lead of Platform Management, Ad Exchanges, at Razorfish. An Economist piece two weeks ago centered on the popular question of how social media companies will monetize their networks and whether or not banner advertising could be their revenue savior. The explosive growth of users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s New PR Firm First, The New York Times runs an article by Brad Stone and Ashlee Vance offering insider details on what a great deal (follow closely) Microsoft thinks that Yahoo! received in handing over search to Microsoft. Yesterday , Kara Swisher on […]
Andy Cocker and Martin Kelly are co-Founders and Managing Partners of UK-based, Infectious Media Ltd. AdExchanger.com: How does the UK advertising marketplace perceive exchanges today? What can be improved? IM: There’s still a lot of misinformation being peddled in the UK around Ad Exchanges. Some of this comes from Networks who probably feel that exchanges […]
Another privacy piece on the behavioral ad network business has been launched – this time by The New York Times’ Stephanie Clifford. In her piece entitled, “Ads Follow Web Users, and Get Deeply Personal,” web ads are considered “Orwellian.” Good god. That’s over the top and reminiscent of other recent pieces in the media (like […]
Konrad Feldman is CEO of Quantcast, an online advertising solutions company. AdExchanger.com: Overall, what industry-wide trends are you seeing across your product lines in 2009? KF: From our vantage point we are seeing tremendous energy by brand advertisers and their publishing partners to unlock the value of real-time audiences. At the end of the day, […]
