Jonathan Hsia will discuss advertiser perceptions of ad tech on April 13 at PROGRAMMATIC.IO in San Francisco. While ad tech capabilities have matured, marketers still need to catch up, said Jonathan Hsia, Mindshare North America’s head of digital investment. “It really is more a question of: What do marketers need to do to leverage ad tech in a […]
Mike Baker is CEO of DataXu, a demand-side, media buying platform. Tell us about your new agreement with Havas. What does this mean for DataXu? And, even advertising as a whole? We have enjoyed a fruitful collaboration with Havas. Their marketplace insights have helped us apply our technology to make the process of buying and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Former aQuantive Exec Turns VC Emily Steel interviews former Microsoft ad executive and aQuantive CEO Brian McAndrews for the WSJ Digits blog. McAndrews is joining Seattle-based VC company, Madrona Venture Group, and will run a $250 million investment fund. You can read more from […]
Caleb Hill is SVP of Product at Unicast. AdExchanger.com: Given the competitive marketplace in rich media ad serving, where do you see Unicast fitting and how do you differentiate? CH: Unicast is an established interactive advertising and marketing technology company serving more than 120 top online publishers and advertising agencies around the globe. We have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $12.5 Million For MediaMath MediaMath announced today (Release here.) that it has rung the register and collected a cool $12.5 million to drive “continued expansion — with a focus on technology research and product development, executive and staff recruitment, tactical acquisitions, and geographic expansion.” […]
Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company. AdExchanger.com: What trends is Datran Media seeing from its digital media clients in 2009? SK: Datran Media monitors and reports on trends across media clients and advertisers, including responses to our annual industry survey. One of the biggest trends we […]
Rob Leathern is CEO of CPM Advisors. AdExchanger.com: CPM Advisors… so I take it you believe the CPM is not dead? RL: CPM Advisors (“CPMa”) typically works with advertisers who are optimizing to a CPA or CPC metric, but realize that they cannot get volume and scale unless they can tap into CPM advertising options. […]
