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»data exchange

Lotame CEO On Launching A Private Data Exchange, And Why The New DMPs Are “Fool's Gold”

Point solution technology often gets a bad rap, but that’s exactly what Lotame wants to be. Lotame, which started life as a data management platform (DMP) for publishers, has been systematically unstacking itself to make parts of its DMP available a la carte, including a connected TV product suite and firehose access to Lotame’s global... Continue reading »
by Allison Schiff // September 11th, 2019 //
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The Cookie Has Five Years Left Says Merkle's Paul Cimino

Since being acquired in September 2012, Paul Cimino’s Brilig Data Exchange serves not only its own customer base but also that of its new owner, Merkle, and all of the first- and third-party data it looks to leverage on behalf of its Merkle clients across marketing campaigns. In an ongoing effort to understand how data... Continue reading »
by John Ebbert // April 23rd, 2013 //
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Ebay Pulls The Plug On Intent Data Reseller Strategy

Industry sources - and now Ebay itself - confirm that the online marketplace is pulling its intent data which had been for sale through many of the ecosystem's online ad data targeting providers. In response to a query regarding whether Ebay pulled their data, Ebay spokesperson Johnna Hoff tells AdExchanger.com: “eBay has always been an... Continue reading »
by AdExchanger // March 15th, 2011 //
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BlueKai CEO Tawakol Focused on Yield Management and Technology for Data Providers

Omar Tawakol is CEO of BlueKai, an online data exchange. Tawakol recently discussed his company' strategic direction with AdExchanger.com. AdExchanger.com: Looking at the new website, it seems BlueKai’s business is evolving? Can you touch on how? OT: BlueKai’s business is constantly evolving to respond to new demands that we see in the industry but we... Continue reading »
by AdExchanger // October 6th, 2010 //
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ShopLocal Targeting In-Store Influence Of The Web Says CEO Sharma

Vikram Sharma is CEO of ShopLocal, a multi-channel online services company. AdExchanger.com What problem is ShopLocal solving today? VS: ShopLocal solves the problem of achieving in-store traffic toward key promotions and deals in an age where consumers have multiple options to purchase that don’t require them to actually physically visit their local Walgreens or JCPenney.... Continue reading »
by AdExchanger // August 10th, 2010 //
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Peralta Joins Search Retargeting Company Magnetic As COO

Search data exchange Magnetic announced the hiring of former AOL and Tumri exec Mike Peralta as the company's Chief Operating Officer. Read the release. Peralta discussed his move to Magnetic and the company's strategy. AdExchanger.com: With your experience, there are many places for you to go next in your career. Why did you choose Magnetic?... Continue reading »
by AdExchanger // July 13th, 2010 //
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Magnetic Raises Another $4 Million; CEO Shatkin-Margolis Discusses Search Re-Targeting Usage

Magnetic CEO Josh Shatkin-Margolis discussed the company's $4 million in Series A funding led by Charles River Ventures, Ron Conway and NYC Investment Fund bringing total investment to-date to $5.25 million. According to the release, existing investors Founder Collective and IA Capital Partners also participated. Link to release coming. How will Magnetic use the $4... Continue reading »
by AdExchanger // June 16th, 2010 //
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BlueKai Releases Latest Pulse Index; CEO Tawakol Discusses Intent Capture and Its Time Value

Yesterday, BlueKai announced the second edition of its BlueKai Pulse which looks at intent data across its data exchange through the end of November. The report offers insights on consumer buying trends much like the company's new analytics tool, BlueKai In-Market Reports, which includes access to a a panel of 160 million unique users across... Continue reading »
by AdExchanger // December 17th, 2009 //
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Brilig Resembles Advertising Data Version of Bloomberg Terminal Says CEO Cimino

Paul Cimino is CEO of Brilig, a data optimization platform. AdExchanger.com: What is Brilig? Do you consider it a technology or services company? Gotta ask - what does the name mean? PC: Brilig is a technology company with a patent pending process for data integration that provides advertising data and analysis capabilities to online publishers,... Continue reading »
by AdExchanger // August 10th, 2009 //
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Adgregate Markets Selling Key Domain Name; Aggregate Knowledge Makes Case; SES San Jose, Affiliate Summite East This Week

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Adgregate Markets Selling Domain: adexchange.com In an AdExchanger.com exclusive, Henry Wong, CEO of Adgregate Markets (AdExchanger.com Q&A) said the Company is selling the domain "adexchange.com". Wong said, "Adgregate Markets is divesting non-core assets, which includes AdExchange.com, that are non-essential to its core ShopAds business."... Continue reading »
by AdExchanger // August 10th, 2009 //
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