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»buying platform

Turn Highlights IPG Cadreon Relationship, New Planning Tools; CEO Demas Discusses Platform Updates

In a release this week, Turn publicly highlighted its relationship with ad holding company IPG's buying platform, Cadreon, as well as new media planning tools integrated into the Turn platform for bid forecasting and audience extension.  Read more. Bill Demas, CEO of Turn, discussed updates to the Turn buying platform. For Turn's platform, why are... Continue reading »
by AdExchanger // April 21st, 2010 //
»
X+1 COO Stephano Kim On New Capital Raise

Stephano Kim is President and Chief Operating Officer of x+1, an online buying platform and data company. AdExchanger.com: A recent SEC filing shows that [x+1] has recently raised approximately $2 million. What will the new funds be used for? And, why a smaller raise like this as opposed to a larger raise or using debt?... Continue reading »
by AdExchanger // August 18th, 2009 //
»
Aggregate Knowledge CEO Martino Announces New Audience Discovery Platform

Paul Martino is CEO of Aggregate Knowledge, a buy-side optimization platform. AdExchanger.com: What does the new Aggregate Knowledge (AK) Audience Discovery Platform do for advertisers and agencies that they can't do today? AK's Audience Discovery Platform delivers real-time, simultaneous optimization of inventory, audience, and creative. Inventory is optimized by determining which individual sites, ad networks,... Continue reading »
by AdExchanger // July 29th, 2009 //
»
Quantcast CEO Feldman Says Advertisers Need To Use Their Own Data In Order To Define Target Audiences

Konrad Feldman is CEO of Quantcast, an online advertising solutions company. AdExchanger.com: Overall, what industry-wide trends are you seeing across your product lines in 2009? KF: From our vantage point we are seeing tremendous energy by brand advertisers and their publishing partners to unlock the value of real-time audiences. At the end of the day,... Continue reading »
by AdExchanger // July 28th, 2009 //
»
Turn GM Philip Smolin Discusses Exchange Trading Desk And Turn Network

Philip Smolin, General Manager, Platform Solutions at Turn discusses yesterday's announcement regarding their new, white-label buying platform solutions. AdExchanger.com: How do you differentiate with other solutions in the marketplace such as MediaMath and Invite Media? PS: Turn is best-in-class for custom audience targeting, optimization and analytics. A number of vendors are providing basic exchange management... Continue reading »
by AdExchanger // July 24th, 2009 //
»
 

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