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»advertising exchange

Want To Target Consumers In-Aisle? There’s A Programmatic Beacon Ad Exchange For That

You’re walking down the shoe aisle of your favorite department store. You’re browsing. You’re probably thinking to yourself, “Do I really need another pair of shoes?” Your phone buzzes. You take it out of your pocket to find a push notification from a shoe brand with a discount offer. It’s a brand you like. You… Continue reading »
by Allison Schiff // October 20th, 2014 //
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Vindico Aims to Inject Transparency Into Video Ads

Among the key questions for video ad buyers are these two: Did anyone see my ad? And did my ad run where it was supposed to? Without a set of standardized measurements for viewability and verification, companies have been forced to cobble together various technologies to gain insight into their investments. Video ad server Vindico… Continue reading »
by Judith Aquino // March 18th, 2013 //
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A Few Good DSPs – The Movie!; And Kawaja’s IAB Presentation Deck

It’s finally available online! View the video – “A Few Good DSPs” – from last Monday’s presentation at the IAB Exchanges and Networks Marketplace by GCA Savvian’s Terence Kawaja.. And, see and hear Kawaja’s complete PPT presentation…
by AdExchanger // May 5th, 2010 //
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European Union Pulls The Trigger: Friction Forever!

If reports are true, in a boon to advertising and technology companies in the rest of the world, The European Union appears to have effectively killed off any innovation for its native online advertising industry as the opt-in cookie law will be put into effect 18 months from now. More coverage from Tech Radar here.… Continue reading »
by AdExchanger // November 10th, 2009 //
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Addressable TV Is Not Here; Digital Agencies Leadership; Google DoubleClick Ad Exchange Works

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. How Much Longer For Addressable TV? Andrew Hampp of Ad Age interviews David Verklin of the cable television industry’s Canoe Project, which aims to deliver addressable media for advertisers through its cable partners. It’s looking like 2010 as some partners push ahead with their… Continue reading »
by AdExchanger // November 2nd, 2009 //
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More Media Optimization Madness: ad:tech New York

Following up our post on the media optimization festivities beginning with OMMA AdNets – Whoa, they’ve moved ad:tech to New York City’s Javits Center and out of its convenient but cramped midtown hotel location – ad technology is breaking out! ad:tech New York at the Javits Convention Center, NYC, Wednesday-Friday, November 4-6 On Wednesday, November… Continue reading »
by AdExchanger // October 30th, 2009 //
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On The DoubleClick Ad Exchange: Nathan Woodman, Havas Digital and Adnetik

Nathan Woodman is the Managing Director of Adnetik, Havas’ Digital Trading Network. NW: AdX 2.0 brings massive supply liquidity to the bidded online display media space. Especially with the addition of AdSense real estate. Google is looking to create an environment where display ad buyers compete with text ad buyers for pieces of AdSense real… Continue reading »
by AdExchanger // September 21st, 2009 //
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Comscore or Quantcast As The New Nielsen?; The Irksome OPA; Social Media Getting $8 Display Ad CPMs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traditional Media Revolts It appears traditional media companies are tired of their Nielsen main course and have decided to try something else from the menu. Bill Carter and Stuart Elliott of The New York Times cover a recent diabolical plot by the heads of… Continue reading »
by AdExchanger // August 17th, 2009 //
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Microsoft Wants Traditional Metrics for Digital; NYT’s Hansell on Privacy; Blodget Drinks Display Ad Koolaid

Young Bean Song, senior director of analytics at Microsoft’s Atlas Institute, thinks that “Web Advertising Needs Traditional Media Metrics” in his post on the Microsoft Advertising blog. Song writes that traditional media metrics are disowned by online marketers due to their own arrogance, ignorance and fear to adopt. “Any hope to unlock the two-thirds of… Continue reading »
by AdExchanger // July 7th, 2009 //
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When The Marketplace Has A Virus – First DIBZ Tickets

The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, other marketplaces are already feeling the pinch which should serve as reminder that it’s not too early to begin thinking about regulation for… Continue reading »
by AdExchanger // January 16th, 2009 //
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