Must Read

A Few Good DSPs - The Movie!; And Kawaja's IAB Presentation Deck

by AdExchanger // Wednesday, May 5th, 2010 – 7:05 am

It's finally available online!

View the video - "A Few Good DSPs" - from last Monday's presentation at the IAB Exchanges and Networks Marketplace by GCA Savvian's Terence Kawaja..

And, see and hear Kawaja's complete PPT presentation...

Terence Kawaja's IAB Networks and Exchanges Keynote

Eric Simon May 5, 2010

Ha ha ha Terry, hilarious. You have one-upped "The Day The Media Died".
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Noel McMichael May 5, 2010

I love it! Great job
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Chris Law May 5, 2010

Brilliant!
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Jamie Bernheim May 5, 2010

HYSTERICAL!
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Chris Brinkworth - TagMan May 5, 2010

Not only is it funny, clever and thoughtful. It's also very educational Terry. Thanks.
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Terence Kawaja May 5, 2010

A note on the landscape chart:

Thanks to all who have contacted me with feedback - all very useful as I like to employ "expert crowdsourcing". The one thing that is guaranteed when you put 192 logos in 24 categories on a page is that it will be wrong. Many companies operate across categories and companies are different within categories. I tried to put companies in the box which reflects their primary existing business model (and only one box per company - with a couple exceptions as examples). I recognize that some companies are "repositioning" to different functionality which doesn't get reflected with my methodology. There will undoubtedly be revisions going forward. Thanks for your understanding.
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Sonal Patel May 6, 2010

I'd love to see a mock version of working girl...

Katherine Parker: Never burn bridges. Today's junior *adnetork*, could be tomorrow's senior DSP!
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