It's finally available online!
View the video - "A Few Good DSPs" - from last Monday's presentation at the IAB Exchanges and Networks Marketplace by GCA Savvian's Terence Kawaja..
And, see and hear Kawaja's complete PPT presentation...
Must Read
Nielsen, Deloitte, PwC And P&G All Helped Draft The CAID Spec
Criteo Is Ready To Test The Single Sign-On Software For Unified ID 2.0
Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
FLoC Origin Trials Kick Off In The United States And Other Regions
Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable
Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns (At Least For Now)
Mobile Mania: Digital Turbine To Buy Fyber For $600M, IronSource To IPO Via SPAC, TikTok Drops $4B On A Game Studio
Innovation Labs: Google’s Chetna Bindra Gives The Lowdown On PPIDs, FLoCs And UID
Why A Unified ID Is Critical To The Open Internet, Journalism, And TV
»
A Few Good DSPs - The Movie!; And Kawaja's IAB Presentation Deck
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!
10 Comments
Add a comment
Ha ha ha Terry, hilarious. You have one-upped "The Day The Media Died".
I love it! Great job
Brilliant!
HYSTERICAL!
Not only is it funny, clever and thoughtful. It's also very educational Terry. Thanks.
A note on the landscape chart:
Thanks to all who have contacted me with feedback - all very useful as I like to employ "expert crowdsourcing". The one thing that is guaranteed when you put 192 logos in 24 categories on a page is that it will be wrong. Many companies operate across categories and companies are different within categories. I tried to put companies in the box which reflects their primary existing business model (and only one box per company - with a couple exceptions as examples). I recognize that some companies are "repositioning" to different functionality which doesn't get reflected with my methodology. There will undoubtedly be revisions going forward. Thanks for your understanding.
I'd love to see a mock version of working girl...
Katherine Parker: Never burn bridges. Today's junior *adnetork*, could be tomorrow's senior DSP!