It's finally available online!
View the video - "A Few Good DSPs" - from last Monday's presentation at the IAB Exchanges and Networks Marketplace by GCA Savvian's Terence Kawaja..
And, see and hear Kawaja's complete PPT presentation...
Must Read
More Ad Tech Notables Land At The Walled Gardens
Game On: Zynga Will Spend $250 Million To Acquire Mobile Ad Company Chartboost
Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush
PE Firm Apollo Is Buying Verizon Media For $5 Billion
OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital
IOS 14.5 Is Live, ATT Enforcement Begins – And Here’s How We Got Here
Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right)
IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week
It’s IPO Day For AppLovin, And CEO Adam Foroughi Explains Why First-Party Data Helped The Company Get There
»
A Few Good DSPs - The Movie!; And Kawaja's IAB Presentation Deck
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!
10 Comments
Add a comment
Ha ha ha Terry, hilarious. You have one-upped "The Day The Media Died".
I love it! Great job
Brilliant!
HYSTERICAL!
Not only is it funny, clever and thoughtful. It's also very educational Terry. Thanks.
A note on the landscape chart:
Thanks to all who have contacted me with feedback - all very useful as I like to employ "expert crowdsourcing". The one thing that is guaranteed when you put 192 logos in 24 categories on a page is that it will be wrong. Many companies operate across categories and companies are different within categories. I tried to put companies in the box which reflects their primary existing business model (and only one box per company - with a couple exceptions as examples). I recognize that some companies are "repositioning" to different functionality which doesn't get reflected with my methodology. There will undoubtedly be revisions going forward. Thanks for your understanding.
I'd love to see a mock version of working girl...
Katherine Parker: Never burn bridges. Today's junior *adnetork*, could be tomorrow's senior DSP!