Turn Opens New York Office

Turn Ad ExchangeIn Friday’s edition of MediaPost, Turn, Inc. announced that it has opened a four-person New York office to serve as its East Coast headquarters.

“Jim Clark, the company’s regional vice president for East Coast sales, will lead the branch, which is expected to add two more people by year’s end.

For the complete release on Turn’s website, click here.

It is curious to note that Turn is calling itself “the Smart Market” and there is no mention of the word ad exchange in the release.  Has Turn changed it’s mind?  MediaPost calls it an “ad network.”

We’re guessing that with the current “remnant” connotation for exchanges, Turn may be trying to push a “premium” solution that hasn’t resonated as “remnant” with brand advertisers thus far.

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