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»leadscon

LeadsCon Panel On Ad Exchanges Provides One of Many Highlights During Day Long Lead Generation Event

Yesterday's sold-out, LeadsCon East convention in New York City brought together the lead generation community for a two-day event focused on, of course, generating leads as well as putting more tools in the hands of direct marketers. Conference organizer, noted blogger and former super seller, Jay Weintraub gave attendees a healthy dose of the potential... Continue reading »

by AdExchanger // August 19th, 2009 //
»
Comscore or Quantcast As The New Nielsen?; The Irksome OPA; Social Media Getting $8 Display Ad CPMs

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Traditional Media Revolts It appears traditional media companies are tired of their Nielsen main course and have decided to try something else from the menu. Bill Carter and Stuart Elliott of The New York Times cover a recent diabolical plot by the heads of... Continue reading »

by AdExchanger // August 17th, 2009 //
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