AdExchanger Talks

Advertisers are ready to buy TV like they buy digital, says Dave Clark, general manager of Comcast-owned FreeWheel, on this week’s episode of AdExchanger Talks. As digital-like capabilities rapidly come online in the TV space – like buying across fragmented audiences, managing frequency, better targeting and understanding lower-funnel metrics – the demand is proving quick to follow, […]

What is privacy? Turns out, there’s no easy answer, even for David Temkin, Google’s senior director of product management for ads privacy and user trust. “Privacy is not itself quantifiable. It’s a subjective sense; it’s relative to people’s expectations,” Temkin says on this week’s episode of AdExchanger Talks. “[Privacy is] relative to what they understand […]

Now that the drama has died down around the merger process between The Stagwell Group and MDC Partners – the two finally became one in August – Stagwell, as the new entity is being called, has its eye on cracking into media. The Stagwell Media Network was born in August as the combination of eight agencies in […]

As of September 1, Verizon Media is now officially … Yahoo. Was that on anyone’s 2021 bingo card? Guess everything old is new again – with a twist. This week on AdExchanger Talks, we catch up with Iván Markman, who joined Verizon Media in early 2019 as chief business officer and now fills the same role […]

The landscape for IP-delivered TV ads is a heck of a lot different from digital advertising. For one, consolidation is happening extremely slowly, if at all. The number of scaled platforms with big audiences is crowded and diverse and includes Roku, Amazon, Google/YouTube, Disney, NBCU/Peacock, AT&T and Comcast among many others. This week on AdExchanger […]

More than a decade ago, a tiny group of vendors emerged to help answer a single marketer question: Did my ad run when and where the publisher promised? Since then the verification category has steadily expanded into adjacent areas. Was my ad viewable by the end user? Was it served to a live human? And […]

The “big two” in brand safety both went public this year. Over the next two weeks, AdExchanger will publish podcast interviews with both companies’ CEOs: Lisa Utzschneider of Integral Ad Science and Mark Zagorski of DoubleVerify. Utzschneider is up first. We kick off with a discussion of IAS’s acquisition of Publica, an ad server and […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify or wherever you listen to podcasts. OpenAP was founded four years ago by a group of TV networks that wanted to bring advanced advertising principles to traditional TV. The original idea was to join forces to improve the consumer ad experience – aligning on things like […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. On the heels of an Axios report that InMobi is in talks to acquire Xandr from AT&T, InMobi rolled out a new offering for mobile telcos. Coincidence? Called InMobi Telco, the business unit provides infrastructure for mobile carriers […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Demand for digital signage is finally returning after a horrendous 2020. Vistar Media CEO Michael Provenzano shares an update on COVID’s impact on the category, including his company – a programmatic digital out-of-home provider.  “It was horrible,” Michael […]