Agencies and marketers are forcing change on ad networks. Rocket Fuel’s $230 million acquisition of [x+1], announced Tuesday, was about more than one ad tech platform’s attempts to add new capabilities. While Rocket Fuel will benefit from [x+1]’s strong data management, demand-side platform, and site-side optimization features, Rocket Fuel CEO George John said on the […]
The Hispanic community is the fastest growing cohort of consumers in the United States and are prominent purchasers of CPGs. Yet many companies view this community as a single demographic when it can be segmented into multiple smaller groups, each with distinct characteristics. But brands like the family-run Goya Foods knew this wasn’t good enough. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Smith, vice president of programmatic at Tremor Video. Display ads are most commonly used for direct-response campaigns that rely on behavioral targeting. Video ads, by contrast, generally do not […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Nierman, vice president of digital and media strategy at Liquidus. I only remember a few things from back when I started in this business a decade ago as an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Ads In announcing the one-year anniversary of its Google Web Designer product, which offers HTML5 integration for creating ads, the DoubleClick Advertiser blog shares some stats that it claims show traction, including: “In the first half of 2014, DoubleClick Rich Media ad impressions […]
Tremor Video had a rosy Q2, with a 23.2% increase in revenue year-over-year to $43.7 million, up from last year’s $35.5 million. After a rocky entrance to the public markets one year ago, Tremor recouped its losses and improved gross margins. This quarter, Tremor experienced a greater net loss than in the second quarter of 2013, at $5.4 million. […]
Since Conversant rebranded from ValueClick and redefined itself from an ad network to an ad tech company, the choppy waters it once rode have calmed. But last quarter, CEO John Guiliani warned Q2 2014 wouldn’t be as great, particularly due to the possibility of losing – or getting reduced business from – two of its […]
“Programmatic ads grew at over 100% year-over-year, and we’re growing faster than the programmatic field overall,” AOL CEO Tim Armstrong told investors looking over the company’s second-quarter results. “Programmatic [ad revenue] has grown from 5% to 34% of our business in a year, which is part of a large industry shift and the biggest shift […]
Supply-side platforms (SSPs) such as OpenX, Rubicon Project and PubMatic are under heavy pressure to increase value for publishers who pay a premium to use their technologies. “The fact that SSPs are positioned on the sell side after much of the transaction value has been extracted by other intermediaries puts more pressure on their margins […]
App developers are on an increasingly complex journey to understand what the heck users are doing — and, ultimately, figure out how to get them to do it more…or less. Mobile exchange Nexage is hoping to help by making its premium monetization solution available to the app developer community, as of Wednesday. It’s a move […]
