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»Yellow Pages

OpenX Plays A Game Of Inches For SSP Supremacy

Supply-side platforms (SSPs) such as OpenX, Rubicon Project and PubMatic are under heavy pressure to increase value for publishers who pay a premium to use their technologies. “The fact that SSPs are positioned on the sell side after much of the transaction value has been extracted by other intermediaries puts more pressure on their margins... Continue reading »
by Chris Swanicke // August 6th, 2014 //
»

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