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»joel nierman

We’re Overpromising And Underdelivering Again

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Nierman, vice president of digital and media strategy at Liquidus. I only remember a few things from back when I started in this business a decade ago as an... Continue reading »
by AdExchanger // August 7th, 2014 //
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Why Wasting Impressions Is Good For Performance

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Nierman, marketing and media director at Critical Mass Chicago. Improving the targeting of advertising has been a focus for the ad industry ever since John Wanamaker implied that it... Continue reading »
by AdExchanger // January 16th, 2014 //
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How To Avoid The Survivorship Bias Trap In Digital Advertising

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media Today’s column is written by Joel Nierman, global marketing and media director at Critical Mass. Advertising has always carried a survivorship bias -- the logical trap of concentrating on people or things that "survived" some... Continue reading »
by AdExchanger // August 19th, 2013 //
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