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»Goya

Linking Data to Taste Buds: How Goya Breaks Down the Hispanic Segment

The Hispanic community is the fastest growing cohort of consumers in the United States and are prominent purchasers of CPGs. Yet many companies view this community as a single demographic when it can be segmented into multiple smaller groups, each with distinct characteristics. But brands like the family-run Goya Foods knew this wasn’t good enough.... Continue reading »

by Sam Spector // August 7th, 2014 //
»
For Goya, Paid And Organic Campaigns Meet A Cause

The largest purveyor of Latin American-influenced food products in the United States, Goya Foods has come a long way from the “Goya, oh boy-a!” tagline it popularized in the 1980s. After reaching $1.3 billion in revenue last year, according to Forbes, the New Jersey-based, family-owned and -operated food company will continue to tap its core... Continue reading »

by Kelly Liyakasa // November 26th, 2013 //
»
 

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