Mobile ad tech platform Millennial Media reported fourth-quarter and year-end earnings on Monday – with revenues down in Q4 but up from 2013’s full-year total. Q4 2014 revenue dipped to $86.4 million from $96.7 million in Q4 2013, while year-end revenue rose from $259.2 million in 2013 to $296.2 million in 2014. Read the earnings […]
Nexage is the cherry on top of Millennial Media’s multiscoop technology sundae. Millennial’s acquisition of Nexage, first announced in September, officially closed on Thursday evening. “Not to sound like Jerry Maguire, but the Nexage deal completes us,” said Matt Gillis, president of platforms at Millennial Media. Millennial has been actively acquiring tech since early last […]
Like last quarter, Millennial Media’s revenue is up – and profits are down. The mobile ad tech platform, which has been vocal about it’s desire to expand its programmatic capabilities, is clearly still in a period of transition. Though Millennial Media clocked a 24.4% YoY increase in revenue in Q3 2014 to $69.8 million, the […]
Mobile ad platform Millennial Media is buying up mobile exchange Nexage and the message to agencies seems fairly clear: We want to be your everything. Announced Tuesday, the $107.5 million deal, a mixture of cash and stock, is expected to close in Q4. The tech integration will start in earnest in the new year. With […]
Millennial Media needed a good story around programmatic, and now it has one. The publicly traded mobile ad tech platform has signed an agreement to buy mobile exchange player Nexage for $107.5 million in cash and stock. The deal enhances Millennial’s credentials as an independent programmatic platform connecting advertisers with mobile supply sources, including app […]
CPG brands are starting to shell out more on mobile programmatic and the second quarter of 2014 seems to be the burgeoning proof. Mobile ad exchanges Smaato, Millennial Media and Nexage all saw noteworthy upticks in CPG mobile spend in Q2. A report released Tuesday based on global data gleaned from the Smaato exchange found […]
App developers are on an increasingly complex journey to understand what the heck users are doing — and, ultimately, figure out how to get them to do it more…or less. Mobile exchange Nexage is hoping to help by making its premium monetization solution available to the app developer community, as of Wednesday. It’s a move […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ernie Cormier, CEO at Nexage. At first blush, there are two strategic imperatives in digital advertising that appear to conflict. First, marketers are catching up to the massive consumer shift […]
Combined year-end results from four ad tech companies show that rich media, location-based targeting and increasing brand spend drove expansion in the mobile real-time bidding (RTB) space for the previous quarter. Global bid responses for both mobile Web and app inventory continue to grow, according to mobile RTB ad exchange Smaato. Based on activity across […]
Ad exchange OpenX and the mobile ad network Airpush launched a mobile private exchange AirX on Monday. AirX combines OpenX’s real-time bidding (RTB) exchange with Airpush’s ad network. Approved advertisers receive a first look at the inventory of more than 120,000 Android apps, said Seth Socolow, SVP for strategic partnerships at Airpush. “One of the […]
