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»Adfonic

Ad Tech Companies Show Location Data, Rich Media Drive Mobile RTB Growth

Combined year-end results from four ad tech companies show that rich media, location-based targeting and increasing brand spend drove expansion in the mobile real-time bidding (RTB) space for the previous quarter. Global bid responses for both mobile Web and app inventory continue to grow, according to mobile RTB ad exchange Smaato. Based on activity across... Continue reading »
by Judith Aquino // February 14th, 2014 //
»
Adfonic Founders Discuss Shift From Mobile Ad Net To DSP

UK-based Adfonic used to be known as a mobile ad network, but after launching its mobile demand-side platform, Madison, last year, it has focused development there. The company has worked with brands like NBC, Samsung, Tesco and eBay. AdExchanger spoke with Adfonic’s co-founders, Victor Malachard and Wesley Biggs, who are also the company’s CEO and... Continue reading »
by Judith Aquino // October 21st, 2013 //
»
Q1 Update: Mobile RTB Expands With Tablets, Rich Media And Location

After a strong 2012 holiday season for mobile advertising, marketers took a step back in the beginning of 2013, then charged ahead again toward the end of the first quarter. In AdExchanger's third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting and the rise of tablets drove expansion in the... Continue reading »
by Kimberly Maul // May 9th, 2013 //
»
Mobile RTB Overcame Holiday Concerns with a Strong Q4

Mobile advertising gained steam in Q4 thanks to increased interest from advertisers and consumers during the holidays, according to recent data and reports from several mobile advertising platforms. As consumers turned to their phones and tablets more often during the holidays -- and as they received new devices as gifts -- advertisers took advantage during... Continue reading »
by Kimberly Maul // January 28th, 2013 //
»
 

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