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»Mobile RTB

$25 Million In Cash For Mobile Ad Exchange Smaato

After a $25 million Series E injection, mobile ad exchange Smaato — a play on the word “smart” in Japanese — plans to focus on mobile acquisition and building out the self-service side of its automation platform. Smaato began rolling out its self-serve functionality about a year and a half ago. “Too many players are… Continue reading »
by Allison Schiff // August 5th, 2014 //
»
TapSense Goes After Publishers With $10M ‘RTB Fund’

Despite the growth of mobile real-time bidding (RTB) platforms, some publishers remain skeptical about the benefits of this technology, as they are fearful of cannibalizing inventory and driving down auction rates. The mobile ad platform TapSense, which offers a private mobile RTB marketplace, is tackling this challenge by making a deal with publishers. “We want… Continue reading »
by Judith Aquino // April 9th, 2014 //
»
Ad Tech Companies Show Location Data, Rich Media Drive Mobile RTB Growth

Combined year-end results from four ad tech companies show that rich media, location-based targeting and increasing brand spend drove expansion in the mobile real-time bidding (RTB) space for the previous quarter. Global bid responses for both mobile Web and app inventory continue to grow, according to mobile RTB ad exchange Smaato. Based on activity across… Continue reading »
by Judith Aquino // February 14th, 2014 //
»
As Mocean Debuts Mobile Exchange, Parent Mojiva Still Sees Relevance For Ad Nets

Ad network Mojiva has added an online exchange to its ad-serving unit, Mocean Mobile, which the company sees as a real-time bidding addition to its primary focus on branding campaigns across smartphones and tablets. See the release. Despite the growing importance of mobile RTB as a way of doing business on the mobile Web and in-app, Mojiva… Continue reading »
by David Kaplan // July 15th, 2013 //
»
Nexage Beefs Up Transparency Features For Publishers And Advertisers

Mobile ad exchange Nexage has rolled out three new tools designed to inject more transparency into its Nexage Exchange for buyers and sellers, the company said today. The tools include aggregate reporting, session depth indicators and advertiser-level reporting. US advertisers are expected to spend nearly $3.4 billion this year on digital display ads (including mobile)… Continue reading »
by Judith Aquino // June 19th, 2013 //
»
Flurry Opens Mobile RTB Exchange, Though True Gains Appear Years Away

Mobile app analytics provider Flurry has been preparing for a world where mobile is the main nexus for marketing and e-commerce. And while mobile ad spend generally lags way behind consumer usage, the company believes that dynamic will change relatively quickly and that its Flurry Marketplace, the name of its mobile RTB system, will help… Continue reading »
by David Kaplan // April 9th, 2013 //
»
Weather Channel Mobile App Finds Sunshine From Brands On Cloudy Days

The Weather Channel may have taken some heat from meteorologists for naming this past weekend’s East Coast snowstorm “Nemo,” but doing so was certainly good for ratings and web/mobile traffic. The storm also highlights an issue that its owner The Weather Company has been trying to address since bringing on several digital ad heavy hitters… Continue reading »
by David Kaplan // February 12th, 2013 //
»
AdTheorent: Fix Mobile RTB By Fixing Data Mining First

Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time Learning Machine (RTLM), it can analyze 50,000 mobile bid requests per second. “There is a problem with the way data mining works,” CEO Anthony Iacovone tells AdExchanger. “First, you feed that system… Continue reading »
by David Kaplan // January 30th, 2013 //
»
Amobee: Mobile RTB Has Momentum, But Is Not For Everyone

Last March, Singapore-based telecom SingTel acquired mobile ad platform Amobee for $321 million. Since then Amobee has been developing its mobile real-time bidding capabilities as a way to broaden it’s service offerings across Asia and Latin America. We spoke with Trevor Healy, Amobee’s CEO, about how the Redwood City, CA-based company has updated its focus.… Continue reading »
by David Kaplan // November 7th, 2012 //
»
AdTheorent’s Iacovone: For Mobile RTB, Apple Devices Produce Higher Conversion Rates

When it comes to reaching consumers with mobile advertising, is there really a difference between an Apple iOS user and Android users? A poll commissioned a few weeks ago by mobile real-time bidding operator AdTheorent suggests that there is. Conducted by Quinnipiac University, the survey found that while Android-based smartphones were the most widely used… Continue reading »
by David Kaplan // October 8th, 2012 //
»
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