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»geoscape

Linking Data to Taste Buds: How Goya Breaks Down the Hispanic Segment

The Hispanic community is the fastest growing cohort of consumers in the United States and are prominent purchasers of CPGs. Yet many companies view this community as a single demographic when it can be segmented into multiple smaller groups, each with distinct characteristics. But brands like the family-run Goya Foods knew this wasn’t good enough.... Continue reading »
by Sam Spector // August 7th, 2014 //
»
 

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