Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will be a massive advertising category,” Livek remarked during the company’s quarterly earnings call Thursday. “The folks who are doing addressable campaigns, every time a brand runs a campaign they can […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Casale, vice president of strategy at Casale Media Inc. When I first wrote about deal ID more than two years ago, it was a simple idea with an uncertain […]
This is the second in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Forensiq, Moat, PubChecker and Telemetry. Read last week’s interview with Videology. When it comes to detecting and preventing ad fraud, Integral Ad Science is the middleman. That is, […]
Comparison shopping site Shopzilla has a lot of data. About 20 years’ worth, to be exact. Shopzilla’s been around since 1996 and unbeknownst to some, still drives 50 million monthly unique visitors across its owned-and-operated network that includes consumer insights and merchant ratings site Bizrate. But the company will soon become primarily a marketing services […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Last December, the Interactive Advertising Bureau (IAB) released a native advertising playbook to establish a common framework for the industry. Since then, native has become […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing Television The Drum prodded agency execs from Starcom Mediavest Group (SMG), VivaKi and Carat for insights on programmatic television. “Linear TV won’t go away – but as more digital video inventory within exchanges opens up, we will continue to look to programmatic to […]
As mobile traffic grows, the stakes for advertisers also climb. This is especially true for a publisher like Time Inc., where mobile traffic increased 35% in six short months – from 39 million unique views in December to 53 million unique views in June. As more traffic shifts to mobile, “being able to provide more […]
Marin Software’s net revenues are up at $23.9 million for Q2, a 31% YoY increase. The company served 776 active advertisers this quarter, with 13 coming from newly acquired Perfect Audience. The total was up 192 advertisers from Q2 2013, a 33% YoY increase. CEO David Yovanno, who just completed his first quarter as CEO, touted […]
Citi is aiming smaller to get bigger results with its digital marketing campaigns. The bank enlisted the help of CJ Affiliate, the affiliate marketing network formerly known as Commission Junction and part of Conversant (formerly ValueClick), to target ads beyond aggregators of credit card offers. Those aggregators are a staple of credit card marketing campaigns, […]
