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»Commission Junction

Citi Targets Small Publishers For Fresh Ad Inventory

Citi is aiming smaller to get bigger results with its digital marketing campaigns. The bank enlisted the help of CJ Affiliate, the affiliate marketing network formerly known as Commission Junction and part of Conversant (formerly ValueClick), to target ads beyond aggregators of credit card offers. Those aggregators are a staple of credit card marketing campaigns,... Continue reading »
by Chris Swanicke // August 7th, 2014 //
»
Amazon Associates, Others Face A Rapidly Shifting Affiliate Space

What could be coined Amazon’s original advertising product, the Amazon Associates affiliate marketing program, connects advertisers to more than a million products in its marketplace. As standard affiliate models go, publishers can run traditional text links or customized image links, widgets with Amazon functionality or banner promotions and ads in return for an advertising fee... Continue reading »
by Kelly Liyakasa // November 5th, 2013 //
»
 

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