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»valueclick

Won’t You Be My Partner?

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks: the growing importance of partnerships in marketing. Ad tech veteran Dave Yovanno describes how his company Impact is facilitating key marketing relationships – with affiliates, influencers, biz dev partners and others. And he... Continue reading »
by Zach Rodgers // November 12th, 2019 //
»
Why Conversant’s Legacy Ad Net Biz Was A 'Drag' On Epsilon’s Earnings

When Epsilon parent Alliance Data reported full-year 2016 earnings last Thursday, CFO Charles Horn said “the old ValueClick business” was “a three-point drag on Epsilon’s revenue growth.” Horn was referring to Conversant’s ad network business before it rebranded to pivot toward ad tech in 2014, said Epsilon and Conversant CEO Bryan Kennedy. “It’s probably 4%... Continue reading »
by Alison Weissbrot // January 30th, 2017 //
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Conversant Debuts Personalized Video, Enhanced By Epsilon Data

After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video suite. With Personalized Video, the company aims to link desktop and mobile video messages with both online behavioral attributes and offline sales data. Because of its roots with display retargeter Dotomi, a... Continue reading »
by Kelly Liyakasa // October 6th, 2015 //
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How The Old Ad Nets Are Upgrading

Is the old ad network model truly dead? When Apple’s ad platform iAd went programmatic, some executives hinted it might be time to start shoveling dirt onto its carcass. “If there weren’t enough nails in the old ad network model, having Apple make the switch to programmatic is one more,” said Michael Collins, CEO of... Continue reading »
by Ryan Joe // December 3rd, 2014 //
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Citi Targets Small Publishers For Fresh Ad Inventory

Citi is aiming smaller to get bigger results with its digital marketing campaigns. The bank enlisted the help of CJ Affiliate, the affiliate marketing network formerly known as Commission Junction and part of Conversant (formerly ValueClick), to target ads beyond aggregators of credit card offers. Those aggregators are a staple of credit card marketing campaigns,... Continue reading »
by Chris Swanicke // August 7th, 2014 //
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Conversant (Formerly ValueClick) On The Uptick For Now

Following a rough year, Conversant – the ad-tech company formerly known as ad network ValueClick – had what CEO John Giuliani described in the company’s quarterly call as a “solid Q4 to close out the year.” Read the release. The company on Tuesday announced 2013 Q4 revenue of $176.4 million, a 6% increase from the same period... Continue reading »
by Ryan Joe // February 11th, 2014 //
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DG Sizes Down And Rebrands As Sizmek

Digital Generation Inc. (DG) will officially rebrand as digital marketing solutions provider Sizmek on Friday. The shakeup follows the $485 million sale of DG’s television ads distribution business to competitor Extreme Reach, announced last August, approved by DG shareholders Monday and which CEO Neil Nguyen expects to close Friday morning. The sale is important because it... Continue reading »
by Ryan Joe // February 6th, 2014 //
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ValueClick Becomes 'Conversant,' Seeks To Align Tech Assets

ValueClick’s gradual transformation from an ad network 15 years ago to an ad-tech provider  – focused on ad personalization and decisioning – entered a new phase Monday when it rebranded as Conversant. The name, said CEO John Giuliani, represents the consolidation of the different technological components the company has assembled over the last several years.... Continue reading »
by Ryan Joe // February 3rd, 2014 //
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ValueClick Will Sell O&O Sites, Roll Out DSP

ValueClick will sell a bunch of websites as it pours all efforts into upgrading its wheezing display ad infrastructure. The company is also building a DSP, despite earlier claims that clients "wouldn't move to a DSP; there's not enough richness and personalization." On the block are Investopedia, PriceRunner, Smarter.com, SymptomFind and CouponMountain.com. No word yet on the timeline... Continue reading »
by Zach Rodgers // November 5th, 2013 //
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Ad Network Takes Hit: ValueClick Sees Display Ad Decline In Q2

An ad-network stalwart is struggling. The earnings release on the SEC's site has few details on the display advertising performance for ValueClick, but the earnings call was another matter. In spite of its acquisition of display ad retargeter Dotomi in 2011, ValueClick continues to search for solutions to shore up the company's growth potential. Its Q2 2013... Continue reading »
by John Ebbert // August 1st, 2013 //
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