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Fraud-day With Integral Ad Science: 'The Way The Industry Measures Performance Online Is Fundamentally Flawed'

This is the second in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Forensiq, Moat, PubChecker and Telemetry. Read last week's interview with Videology. When it comes to detecting and preventing ad fraud, Integral Ad Science is the middleman. That is,... Continue reading »

by Ryan Joe // August 8th, 2014 //
»
 

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