casale media inc

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Casale, vice president of strategy at Casale Media Inc. When I first wrote about deal ID more than two years ago, it was a simple idea with an uncertain […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Casale, vice president of strategy at Casale Media Inc. One of programmatic’s key promises has always been that it would disrupt the ad networks’ lock on inventory supply in […]