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»Shopzilla

Connexity Sets Up Private Programmatic Connections

Connexity, owner of shopping sites like Shopzilla, PriceGrabber, Bizrate and Retrevo, is building up a private marketplace offering powered by Index Exchange. The company projects 30% of its display advertising business will come from programmatic connections, compared to two years ago when it sold about 90% of its display inventory directly. Programmatic will “be the... Continue reading »
by Sarah Sluis // July 1st, 2015 //
»
Shopzilla Pivots From Comparison Shopping To Marketing Services

Comparison shopping site Shopzilla has a lot of data. About 20 years’ worth, to be exact. Shopzilla’s been around since 1996 and unbeknownst to some, still drives 50 million monthly unique visitors across its owned-and-operated network that includes consumer insights and merchant ratings site Bizrate. But the company will soon become primarily a marketing services... Continue reading »
by Kelly Liyakasa // August 8th, 2014 //
»
Shopzilla Bulks Up On Programmatic Media-Buying, Plans Multiscreen Products

Shopzilla, the comparison shopping site started in 1996 during the beginning stages of the ecommerce explosion, acquired on Wednesday programmatic media-buying platform Connexity to ramp up its audience-buying efforts. Shopzilla will integrate Connexity into its audience-activation division, Aisle A, formed one year ago to facilitate display ad sales and retargeting on Shopzilla.com as well as... Continue reading »
by Kelly Liyakasa // February 19th, 2014 //
»
Shopzilla Formalizes Display Ad Business With Launch Of 'Aisle A' Division

Comparison shopping service Shopzilla has unveiled a business unit called Aisle A that will focus on display ad sales and retargeting. Shopzilla, which has been around since the practical dawn of the consumer internet in 1996, says it now has the capabilities to better leverage purchase intent data aroundwide range of retail products to create a... Continue reading »
by David Kaplan // February 19th, 2013 //
»
 

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