“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Location metadata is revealing fresh insights about consumer behavior and giving marketers the ability to target a consumer by location context across channels. Using […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adaptive Agencies It’s time for 2014 predictions and Digiday is serving one up about agencies. As marketers and brands try to figure out digital marketing, agencies should benefit, according to the article. They have the opportunity to tie their work into hard business metrics […]
Pushing hyperlocal mobile advertisements is becoming increasingly viable for businesses as tech giants like Google, Facebook and Twitter, as well as startups, enter the space. One such hyperlocal ad startup is Thinknear, which was acquired by GPS solutions provider Telenav for $22.5 million last year. AdExchanger spoke with Thinknear CEO Eli Portnoy about the evolution […]
Social advertising has become table stakes for multiplatform marketers. On the vendor side, the emerging leaders providing social-ad technologies share a few key commonalities to meet that demand, according to an inaugural Forrester Wave: Social Advertising Platforms report released Tuesday. In a series of interviews with 21 digital marketers, Forrester Research found the average amount […]
‘Tis the season for predictions, so AdExchanger reached out to members of the venture capital community for their opinions on what’s in store for 2014. Click below to read “the bets” or scroll for more: Jeff Crowe, managing partner, Norwest Venture Partners Seth Levine, co-founder and managing director, Foundry Group Roger Ehrenberg, founder and managing […]
It took the better part of a year, but Facebook has overcome its internal angst about “motion” in the News Feed with the debut of cross-channel, auto-play video ads. The offering (officially in beta) instantly creates the largest digital video buy ever, with potential daily reach covering nearly half the U.S. population. Mindshare purchased the […]
Sailthru, a provider of data marketing and personalization solutions, has raised $20 million in Series C financing from ScaleVP, whose past investments include cloud-based marketing technology companies like HubSpot, Omniture, Vitrue and ExactTarget. Sailthru’s founder and CEO Neil Capel, a venture partner at Bowery Capital, said the funding will go toward sales, marketing, product engineering […]
Yahoo is making an unspecified portion of its reserved inventory available to demand-side platforms (DSPs), months after display rivals like AOL pledged to put its guaranteed placements on exchanges. Read the release. When Yahoo acquired ad exchange pioneer Right Media six years ago for $680 million, the portal was seen as taking steps far beyond […]
Two announcements last week underscored the importance of email as a means for bridging the gap between online and offline customer data. The first was the acquisition of Rapleaf, a provider of email marketing personalization solutions, by email data services provider TowerData. And Facebook announced it was adding a feature within Custom Audiences that links offline […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. As I was interviewing a senior level marketer in the beverage industry the other day for my customer lifecycle management research (which I’ll be presenting at the Industry […]
