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»rapleaf

Email Matching Solutions Promise To Connect Offline And Online Data

Two announcements last week underscored the importance of email as a means for bridging the gap between online and offline customer data. The first was the acquisition of Rapleaf, a provider of email marketing personalization solutions, by email data services provider TowerData. And Facebook announced it was adding a feature within Custom Audiences that links offline... Continue reading »
by Judith Aquino // December 17th, 2013 //
»
RapLeaf CEO Hoffman Discusses New LiveRamp Solution And Company Strategy

Auren Hoffman is CEO of Rapleaf, a data company. AdExchanger.com: It's been an interesting past year for Rapleaf, to say the least, regarding the company's strategy and online privacy.  What have you learned? AH: We definitely had our time in the spotlight and the publicity has been a factor in our fast growth in 2011.... Continue reading »
by AdExchanger // July 8th, 2011 //
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Why Online Advertising Should Be Regulated

"The Debate" is a column focused on the current debate around ad targeting and consumer privacy. Today's article is written by Auren Hoffman, CEO, Rapleaf. The online advertising industry is going through rapid and exciting changes. In the past two years, we’ve moved from a publisher-centric model to a network-centric model and now to a... Continue reading »
by AdExchanger // June 11th, 2010 //
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Rapleaf Focusing On Social Data And Enabling Advertisers To Buy Audiences That Have Affinities With Their Brand Says CEO Hoffman

Auren Hoffman is CEO of Rapleaf, a company which provides social data about a company's audience. AdExchanger.com: Tell us about Rapleaf's history. AH: Rapleaf’s vision is to understand people. Like Google understands URLs, we want to better understand people. What problem is Rapleaf solving? At our core, we’re about helping companies understand their existing customers... Continue reading »
by AdExchanger // February 1st, 2010 //
»

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