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marketers note

  • Programmatic Is Table Stakes

    “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.   As I was interviewing a senior level marketer in the beverage industry the other day for my customer lifecycle management research (which I’ll be presenting at the Industry […]

  • Merge Ahead: Prepare For The Convergence Of Marketing And Ad Tech

    “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.   We have a language problem in ad tech, and it’s only getting bigger. We love to use terms that have one meaning for us in “ad tech” and […]

  • Answer These Questions Before You Bring Programmatic Buying 'In-House'

    “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.   A recent survey noted a majority of CMOs are considering taking programmatic buying in-house (AdAge story), If you’re like me, you absorbed this study with both interest and […]

  • Bushwhacking In The Data Management Woods

    “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.   I just read another study – this one from business analytics firm Domo – highlighting marketers’ challenges and frustrations when it comes to accessing and making sense of […]

  • Programmatic Video Is Trending With Marketers

    “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.   I attended “TubeMogul University” last week in California in order to get a pulse on the latest in programmatic video buying and selling and wanted to pass on […]

  • Pay Attention To 'Traditional' Data Managers

    “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.   When Acxiom announced the release of its Audience Operating System (AOS) in late September, I expected it to make a bigger splash.  Likewise when Experian acquired digital data […]