The UK boycott of YouTube and the Google Display Network jumped the pond Wednesday when AT&T, Verizon and Johnson & Johnson joined the ever-growing pile-on of advertisers suspending their ad spend over brand safety concerns. But the issue at the heart of this developing scandal – ads appearing next to extremist and offensive content – […]
The Media Rating Council (MRC) will audit YouTube’s third-party measurement partners, Moat, Integral Ad Science and DoubleVerify, Google revealed Tuesday in a blog post. While the MRC has audited several parts of Google’s ad-serving and search functions for years, YouTube wasn’t historically included, said George Ivie, the council’s CEO: “This will be a first-time audit […]
As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms. But it was Google’s reduction of third-party cookies and pixels on YouTube, as well as the release of a cloud-based YouTube measurement system called Google Ads Data Hub, that had industry insiders […]
Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration. “Now, information from activity associated with users’ Google accounts may be used to influence the ads […]
Pulpix, a video platform that aims to increase the time consumers spend on publishers’ properties, has raised $850,000 in “pre-seed” financing. The two-year-old, Paris-based Pulpix is a Y Combinator startup whose backers include Studio VC, Ace Capital and angel investors such as Chon Tang, who invested early on in the video DSP TubeMogul. The startup […]
For YouTube, the recent election cycle was the best of times and the worst of times. Multiple campaign sources think the Google-owned video network remained the single largest platform for political video dollars (aside from TV networks), despite Facebook’s meteoric rise. “YouTube is the second most trafficked site in the US, so it played a […]
Because Wix, a website builder competing with Squarespace, doesn’t have a traditional sales force, its marketing needs to go the extra mile. The public company is under pressure to grow profits, so Wix has to make sure marketing investments (pegged at about $150 million this year, according to recent guidance) translate into revenue performance. Wix […]
When General Mills launched Tiny Toast in June, its first new cereal brand in more than 15 years, the company also launched its first completely digital marketing campaign. Because General Mills was targeting millennials, it stayed away from traditional TV and instead placed short video clips across YouTube, Snapchat and Instagram. In the two months […]
Studio71, a multichannel video network (MCN) owned by German broadcast, radio and print media giant ProSieben, aims to be a media company for the social media creator. To ensure content makers and brands work together effectively, Studio71 snagged agency vet Matt Seiler as president of marketing solutions last month. The former chairman of IPG Mediabrands […]
Like many companies, outdoor lifestyle brand Columbia Sportswear was no stranger to using 15- and 30-second YouTube videos as a complement to TV. Because consumers weren’t necessarily going to YouTube for “conversion-based” content like product reviews, Columbia experimented with 360-degree video to make its content more immersive. Columbia sent its production crew out with US […]
