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»Alan Cunningham

General Mills Goes All-In On Digital For Tiny Toast Cereal Launch

When General Mills launched Tiny Toast in June, its first new cereal brand in more than 15 years, the company also launched its first completely digital marketing campaign. Because General Mills was targeting millennials, it stayed away from traditional TV and instead placed short video clips across YouTube, Snapchat and Instagram. In the two months... Continue reading »

by Alison Weissbrot // August 18th, 2016 //
»
 

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