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»Dailymotion

Consumers Deserve Transparency Too

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Silberman, vice president of product at Dailymotion. Transparency has been a buzzword in ad tech for years as marketers look for more clarity on the fees and quality of... Continue reading »
by AdExchanger // June 26th, 2019 //
»
Bid Shading Is A Bad Thing, Especially For Transparency

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Mor, director of engineering, Core Exchange, at Dailymotion. Bid shading was created as a way to bid effectively in first-price auctions. But not only is bid shading making programmatic bidding... Continue reading »
by AdExchanger // December 19th, 2018 //
»
How Dailymotion Revamped Its Strategy And Built A Programmatic Platform

Dailymotion has been hard at work during the last 18 months. The video-sharing company has built its own ad tech stack, including a programmatic platform, which it had wanted to build since 2013. A few key changes helped redirect Dailymotion’s course over the last few years. In 2015, French media conglomerate Vivendi purchased an 80%... Continue reading »
by Rae Paoletta // December 6th, 2018 //
»
Dailymotion Programs A New Programmatic (And Publisher) Strategy

The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million. But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site. Breaking into a video market ruled by streaming video services such as Netflix... Continue reading »
by Kelly Liyakasa // November 9th, 2017 //
»
Video Platform Pulpix Raises $850K To Help Publishers Increase Engagement

Pulpix, a video platform that aims to increase the time consumers spend on publishers’ properties, has raised $850,000 in "pre-seed" financing. The two-year-old, Paris-based Pulpix is a Y Combinator startup whose backers include Studio VC, Ace Capital and angel investors such as Chon Tang, who invested early on in the video DSP TubeMogul. The startup... Continue reading »
by Kelly Liyakasa // January 13th, 2017 //
»
Dailymotion Seeks To Diversify Video Demand After LiveRail Shutters

Vivendi-owned Dailymotion is expanding its network of video demand sources and its programmatic presence in New York, despite reports of restructures and the closing of the French video platform’s Palo Alto, Calif., office. Dailymotion is partnering with the mobile DSP StrikeAd, owned by recently acquired Sizmek, to serve more rich media units and enable geo-based... Continue reading »
by Kelly Liyakasa // August 4th, 2016 //
»
Vivendi Gains YouTube Competitor With Dailymotion Acquisition

French media holding company Vivendi revealed Monday it had acquired an 80% stake in French carrier Orange’s video-streaming site Dailymotion, in a deal worth about $241 million. Negotiations had been underway since April, according to several reports. The owner of Universal Music Group and pay-TV company Canal+ Group swooped in where Yahoo left off – Marissa... Continue reading »
by Kelly Liyakasa // July 1st, 2015 //
»
Dailymotion Plots US Video Expansion, Courts Demand Partners

Before Yahoo bought video exchange BrightRoll, it had eyes for Dailymotion, a French video-sharing site that amasses more than 2.5 billion video views a month. Although that’s nowhere near the size and scope of YouTube, which gets 4 billion views a day at last count, some speculated Dailymotion would have been Yahoo’s YouTube had French... Continue reading »
by Kelly Liyakasa // February 25th, 2015 //
»
 

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