The DIY Agency; YouTube’s Dynamic Change
WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”
ARCHIVE FOR:
WPP Open
-
-
GroupM Is Up, But WPP Is Down; Why Brands Love A Breakup
WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.
Tagged in:- ad verification
- Adalytics
- Arielle Garcia
- Brian Lesser
- Check My Ads
- Diane Sayler
- doubleverify
- DV
- groupm
- IAS
- Instagram reels error
- integral ad science
- jay friedman
- joshua lowcock
- Kellanova
- Lindsay Hubbard
- Mark Read
- Meta error
- pass-through costs
- Quad
- sponsored breakups
- Summer House
- WPP
- WPP earnings
- WPP Open
-
PODCAST: AdExchanger TalksThe Skeptical Technologist
AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. “It has to be people first, not technology first.” Plus: why “technology doesn’t destroy jobs, it destroys tasks.”
-
Selling The New Internet On The Internet; Here Come The Olds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Arc Of History The Browser Company is backed by tech elite like Instacart CEO Fidji Simo, Medium founder Ev Williams, Zoom founder and CEO Eric Yuan and LinkedIn co-founder Reid Hoffman. TBC makes a browser called Arc, and this week it launched […]