Sam Altman

OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ratings.

Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, gen-AI companies must get real about the value journalism brings to their products.

On the eve of ChatGPT’s first birthday, we asked a few brand and agency experts: How are you using and thinking about generative AI tech in your marketing, one year after ChatGPT’s debut?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. United We Target United Airlines may join the retail media network runway, reports The Wall Street Journal.  The appeal is obvious. Companies with a sliver of attention during a taxi ride, or even an elevator ride, boast of their “captive audiences” – and that’s nothing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […]

History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The One-Stop Shop Shopify is loath to earn ad dollars, but fills a valuable niche as a payment data supplier for Google, Meta, TikTok, Snapchat and Pinterest.  Although Google and Meta have their own first-party payment data strategies (see: Facebook and Instagram Shops, […]