Publicis Groupe’s creative chief, Arthur Sadoun, will succeed Maurice Levy as its chairman and CEO, the holding company announced Thursday. Sadoun will step into the role June 1 and Levy will transition to chairman of the company’s supervisory board. Publicis Media CEO Steve King will also join the Publicis Groupe Management Board. Sadoun’s appointment comes […]
Agencies and consultancies are looking more and more alike. Tammy Soares, Accenture Interactive’s newest West Coast lead as of Tuesday, brings nine years’ experience as CEO of Publicis Groupe’s digital agency, Rosetta. There, she gained experience embedding consultants into agency culture. At Accenture Interactive, she’ll be tasked with doing the opposite. “I’m used to working […]
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in strategies at odds with best practices and client interests. Faced with shrinking margins and rising technology costs, holding companies found new ways to eke revenue – methods […]
Publicis Groupe has merged digital agencies SapientNitro and Razorfish, it announced Thursday. The combined agency, SapientRazorfish, will sit under the Publicis.Sapient umbrella, which houses the holding company’s digital and technology assets. SapientNitro CEO Alan Wexler will become CEO of SapientRazorfish and co-CEO of Publicis.Sapient as current CEO Alan Herrick moves to a chairman role. Chip […]
When Publicis Groupe shed its trading desk model, the holding company had to train employees across its media and digital agencies to execute programmatic campaigns. The transition was led by Carol Sinko, VP of global learning strategy at Publicis Media, and Rick Ransome, associate director of global learning strategy. On Wednesday, they told attendees at […]
After a six-month sabbatical, Chief Revenue Officer Laura Desmond will leave Publicis Groupe due to a family health emergency, the company announced Thursday. (Press release) Desmond’s term with the organization will end on Dec. 31. Rishad Tobaccowala, the holding company’s chief strategy and growth officer who performed Desmond’s responsibilities during the sabbatical, will continue executing […]
Publicis Groupe’s organic growth rate was stagnant in the third quarter (up only 0.2%, a decrease from 0.7% growth in the same period last year), due to economic uncertainties related to the US election, Brexit and the surge of media reviews in 2015. Revenue for Q3 was 2.32 billion euros (or about $2.5 billion), down […]
Ever since Publicis Groupe disaggregated its trading desk, VivaKi, programmatic has been searching for a new home within the holding company. DigitasLBi is taking an integrated approach by embedding programmatic experts into account teams. “I’m not looking to create a long-term programmatic team silo,” said Carol Chung, who became head of programmatic, North America, at […]
Publicis-owned agency Zenith had many high-profile exits in the last year, like Julian Zilberbrand moving to Viacom and John Nitti going to Verizon, but the agency is doubling down on recruitment. Increasing competition from systems integrators and consultants like Deloitte and Accenture have forced Zenith to rethink its talent requirements. “We’re recruiting people who can […]
Mobile has been reshaping the way advertisers spend on digital, but the pace is picking up significantly, setting the stage for desktop ad spend to contract even faster than legacy channels. As advertisers shift spend to mobile, desktop advertising will shrink faster than newspapers and magazines, according to Zenith’s Advertising Expenditure Forecast, released on Monday. […]
