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»training

Meet The Training Consultant Helping TV Buyers And Sellers Decipher Programmatic

Intellectual curiosity and a well-tuned BS detector. If the students in his digital marketing seminars come away with both, independent training consultant Steven Golus says he’s done his job. “You’ve got to have people who can do sniff tests in this industry, and to do that, you need a really good sense of the mechanics,”... Continue reading »
by Allison Schiff // April 23rd, 2020 //
»
PROG I/O: Publicis Groupe’s Reorg Sparks Revamped Programmatic Training Initiative

When Publicis Groupe shed its trading desk model, the holding company had to train employees across its media and digital agencies to execute programmatic campaigns. The transition was led by Carol Sinko, VP of global learning strategy at Publicis Media, and Rick Ransome, associate director of global learning strategy. On Wednesday, they told attendees at... Continue reading »
by Alison Weissbrot // October 27th, 2016 //
»
Agency Talent Churn Puts A Strain On The Entire Ad Tech Ecosystem

Agencies are straining to recruit and retain data-driven talent. Prospects with a strong background in statistical analysis and data mining – the second most popular skill on LinkedIn as of January – aren’t necessarily looking to work at a media agency. And it’s hard for agencies to retain employees due to a business culture that... Continue reading »
by Alison Weissbrot // August 29th, 2016 //
»
 

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