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»training

The Six Pillars Of A Successful In-House Model

“The only real stumbling block is fear of failure. In cooking you've got to have a what-the-hell attitude.” ~Julia Child Digital transformation isn’t “one size fits all.” It requires a custom mix of company culture, centralization and collaboration. Digital transformation is the process of using technology to create new business processes. One component includes programmatic... Continue reading »
by Monica Bhalla // February 9th, 2021 //
»
The Boyd Initiative is an educational program to introduce the media and advertising industry to students at historically Black colleges and universities.
The Boyd Initiative Aims To Bridge The Gap Between Black College Students And Ad Land

If agencies, media companies and ad tech firms are going to fulfill their renewed promise in recent months to diversify their workforces, they’ve got to reach out to Black students and recent college grads early to explain why a career in advertising is something worth pursuing. With that in mind, Steven Golus, a DoubleClick and... Continue reading »
by Allison Schiff // August 17th, 2020 //
»
Meet The Training Consultant Helping TV Buyers And Sellers Decipher Programmatic

Intellectual curiosity and a well-tuned BS detector. If the students in his digital marketing seminars come away with both, independent training consultant Steven Golus says he’s done his job. “You’ve got to have people who can do sniff tests in this industry, and to do that, you need a really good sense of the mechanics,”... Continue reading »
by Allison Schiff // April 23rd, 2020 //
»
PROG I/O: Publicis Groupe’s Reorg Sparks Revamped Programmatic Training Initiative

When Publicis Groupe shed its trading desk model, the holding company had to train employees across its media and digital agencies to execute programmatic campaigns. The transition was led by Carol Sinko, VP of global learning strategy at Publicis Media, and Rick Ransome, associate director of global learning strategy. On Wednesday, they told attendees at... Continue reading »
by Alison Weissbrot // October 27th, 2016 //
»
Agency Talent Churn Puts A Strain On The Entire Ad Tech Ecosystem

Agencies are straining to recruit and retain data-driven talent. Prospects with a strong background in statistical analysis and data mining – the second most popular skill on LinkedIn as of January – aren’t necessarily looking to work at a media agency. And it’s hard for agencies to retain employees due to a business culture that... Continue reading »
by Alison Weissbrot // August 29th, 2016 //
»
 

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