But Wieser added in a research note that Publicis has been on “something of a tear lately” with new account wins across creative and media for brands such as Kellogg’s Special K, HSBC, KFC, Fiat Chrysler and Mars.
However, the dust hasn’t quite settled at Publicis yet.
“Publicis is not yet out of the woods with respect to their restructuring, and this could make near-term growth lumpy,” he wrote. “Specifically, the company is still undergoing fairly significant changes at its media agency group and at its creative agencies."
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!