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»laura desmond

The New Frontier For Personalized, Data-Driven Marketing Success

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Laura Desmond, founder and CEO at Eagle Vista Partners. The current COVID-19 crisis has been an unprecedented game-changer for marketers. The last decade was driven by business and digital transformation, from... Continue reading »
by AdExchanger // September 3rd, 2020 //
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Agency Life: COVID-19 Will Cause 4 Permanent Changes

The remote work experiment caused by COVID-19 will transform agencies. Automation will become even more integral to agency workflows as consumer media habits shift, changing the nature of talent and services. Highly office-driven cultures will shift to a more remote, distributed workforce, as companies reduce their real estate holdings to drive efficiencies during the economic... Continue reading »
by Alison Weissbrot // May 26th, 2020 //
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Social Distancing With Friends: Laura Desmond

Like all of us, marketing veteran Laura Desmond is navigating the new rules of the video call. In this installment of AdExchanger’s “Social Distancing With Friends” podcast series, she shares her thoughts on the emerging rules of remote collaboration. “The level of intimacy is actually pretty high, but I also find that my energy is... Continue reading »
by Zach Rodgers // April 3rd, 2020 //
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What I Learned In The Last Crash And How It Can Help Leaders Today

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Laura Desmond, founder and CEO at Eagle Vista Partners. I had just been appointed Global CEO for Starcom MediaVest Group in June 2007, when signals began to point toward a... Continue reading »
by AdExchanger // March 24th, 2020 //
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Coronavirus Takes Toll On Ad Industry; Gattinella Resigns As Double Verify CEO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 2020 Is Canceled The coronavirus news hits keep on coming. Google canceled the “physical” aspects of its annual I/O developers conference, scheduled for May 12-14, 9to5Google reports. Facebook and Twitter pulled out of SXSW, as did large media and brand partners Mashable and Intel.... Continue reading »
by AdExchanger // March 4th, 2020 //
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CRO Laura Desmond Leaves Publicis Groupe, Rishad Tobaccowala To Take Over

After a six-month sabbatical, Chief Revenue Officer Laura Desmond will leave Publicis Groupe due to a family health emergency, the company announced Thursday. (Press release) Desmond’s term with the organization will end on Dec. 31. Rishad Tobaccowala, the holding company’s chief strategy and growth officer who performed Desmond’s responsibilities during the sabbatical, will continue executing... Continue reading »
by Alison Weissbrot // October 27th, 2016 //
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Agencies, Ad-Tech Vendors And Avoiding Appearance Of Conflict

Notice how the cover-up of scandal is often worse than the original misdeed? The same is true when it comes to the appearance of a conflict of interest – if it looks like a conflict, you've got a conflict. That's ultimately what led Starcom MediaVest Group CEO Laura Desmond to resign from the board of... Continue reading »
by David Kaplan // September 30th, 2013 //
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