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»Shannon Denton

SapientNitro And Razorfish Merger Busts Silos, Scales Digital Across Publicis Groupe

Publicis Groupe has merged digital agencies SapientNitro and Razorfish, it announced Thursday. The combined agency, SapientRazorfish, will sit under the Publicis.Sapient umbrella, which houses the holding company’s digital and technology assets. SapientNitro CEO Alan Wexler will become CEO of SapientRazorfish and co-CEO of Publicis.Sapient as current CEO Alan Herrick moves to a chairman role. Chip… Continue reading »
by Alison Weissbrot // November 17th, 2016 //
»
 

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