At agencies, “centers of excellence” are on the outs. Instead, holding companies are moving the specialists who once powered their analytics hubs and trading desks closer to client work by embedding them in account teams at their operating agencies. “The idea is to infuse a data-driven philosophy and culture within agencies and support [them] not […]
Media agency vet Katie Ford was looking for a change. Over 23 years at Publicis Groupe, her passion for technology and data in a changing marketing environment had grown. So she left her role as President and Managing Director of Spark Foundry to become marketing solutions provider Amobee’s first ever chief client officer, the company […]
Both Publicis Groupe and Omnicom focused on the need to transform their clients’ businesses and their own during their respective Q2/H1 earnings on Thursday. “We want to be the leader in marketing and business transformation,” Arthur Sadoun told investors on his first-ever earnings call as Publicis Groupe CEO. “Our clients need to transform.” Publicis saw […]
Leo Burnett, one of the most iconic advertising agencies in the game, is evolving the way it thinks about creative. “I’ve been focused on infusing technology, data and analytics to make creative more relevant, personalized and effective,” said Andrew Swinand, CEO at Leo Burnett. For Swinand, who spent time on the media side as president […]
Three years after dissolving its VivaKi trading desk, Publicis Groupe has launched a data-driven center of excellence for its media agencies. The group, called Precision, formed about two years after VivaKi melted down its Audience on Demand trading desk and redistributed its staff to operating agencies. The new centralized group will offer support to programmatic […]
Amanda Richman, president of activation and investment at Publicis Groupe’s Starcom, used to mostly negotiate rates with TV networks. Today, she helps clients navigate spend on walled gardens, vet ad tech partners and use data to make smarter media buys. “There’s a deep relationship with investment in media inventory and investment from a tech and […]
Both Publicis Groupe’s Zenith and IPG’s Magna attribute growth in online advertising to programmatic targeting and data in their global ad spend forecasts released this week. That momentum will help digital ad spend overtake TV this year for the first time. Magna pegged overall ad spend at $187 billion this year, a 3.7% increase over […]
This is the second of three stories in a mini-series on how artificial intelligence is affecting the work that agencies do. The next installment will publish on Friday. Read the first story about Xaxis. As marketer interest in artificial Intelligence (AI) grows, Publicis.Sapient sees opportunity to provide guidance. It has a dedicated unit that provides AI-related advice […]
DigitasLBi had started to grow beyond its core purpose: to be the data and insights shop within the Publicis.Sapient family. When global CEO Luke Taylor stepped down two weeks ago, Nigel Vaz, CEO of Publicis.Sapient in AMEA and APAC, also became global President of DigitasLBi. As president, Vaz will have oversight of DigitasLBi’s brand strategy and positioning, […]
Publicis will write down its digital arm, Publicis.Sapient, by roughly $1.5 billion – almost half of its initial valuation – the company told investors during its earnings call Thursday. Sapient, for which Publicis paid $3.7 billion in 2014 to expand its digital assets, has become a drag on the overall business. While Sapient grew 7% […]
