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»Paul Williamson

Two Years After VivaKi AOD, Publicis Rolls Out A New Programmatic Hub

Three years after dissolving its VivaKi trading desk, Publicis Groupe has launched a data-driven center of excellence for its media agencies. The group, called Precision, formed about two years after VivaKi melted down its Audience on Demand trading desk and redistributed its staff to operating agencies. The new centralized group will offer support to programmatic... Continue reading »
by Alison Weissbrot // June 15th, 2017 //
»

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